Large company with great ambitions and close relations

efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth. efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 63 countries use efficy’s tool.

Founded in 2005 and headquartered in Brussels, efficy’s around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Warsaw, Hong Kong, or remotely.

Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.

In efficy, two days are rarely the same, and things are changing rapidly. So, fasten your seat belt, and join us on the journey.

A unique work experience & company culture

We want our employees to thrive in their daily lives, and therefore you can expect challenges, online music quizzes, onsite ping-pong tournaments, and lots more. Communication is informal, and your colleagues are only a short call away.

Mission

As Regional Marketing Manager, you will work for our BeNeLux markets (Belgium, The Netherlands, Luxembourg).

You will define your local marketing plan according to the global plan, manage your local budget and you will be the marketing contact for the other local stakeholders: sales, channel, and customer experience teams mainly.

You will also work in close collaboration with all marketing members: your peers in other markets, the project management, the demand gen (digital), production, marketing operations, brand positioning and SDR (sales development representatives) teams.

As all the Regional Marketing Managers, you will report to the Head of Field Marketing.

More precisely, you’ll manage:

• Events
• Find out the best local events on which Efficy must be seen, according to the brand positioning strategy.
• Organize event logistics (suppliers, planning, invitations, registrations).
• KPI and budget follow-up.
• Lead generation
• Work closely to the SDR and sales teams to support them with high-value tools and actions to sell, up-sell and cross-sell.
• Define lead campaigns to reach out specific targets and generate revenue.
• Partner ecosystem
• Support the Channel manager on co-branded marketing actions with partners (integrators, OEM, technological partners).
• Inbound and digital campaigns
• Developing local campaigns and adapting global campaigns for local markets.
• Nurture other marketing members with feedbacks on local nuances
• KPIs follow up.

Profile

• Degree qualifications in Marketing Communications
• Already worked 3 to 5 years in operational marketing (BtoB and fast-moving international environment are considered as a plus)
• Well organized, being able to manage multiple projects and flexible
• Good relationship skills and able to say “no” or “let’s do it differently”
• Excellent writing and oral skill, no matter if you’re targeting a CEO or a Junior
• Abilities for understanding a technical environment and technical solutions
• You love learning from your successes and fails (ROI and solution oriented)
• You are Dutch and French speaker with a very good command of English
• Knowledge of the BeNeLux CRM market is a strong asset
• You will work at our HQ office at the gate of Brussels (Kraainem/Tervuren)

Bonus points for

• A first experience in the SaaS industry
• Passion for CRM and/or Marketing automation

We offer YOU

• A stable and growing company with an entrepreneurial mindset where we will listen to your ideas and support you to make it happen
• High flexibility and hybrid work is part of our DNA
• State-of-the-art offices with our unique co-living-co-working concept where teamwork is the norm
• International growing opportunities and internal mobility
• Events: team lunches, after work, sports, trips
• Learning opportunities: languages, tech, product, sales techniques, leadership

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efficy is a people-first employer. We offer equal opportunities to all our candidates. We pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status. So, if you’re interested in joining us, please feel free to apply. We can’t wait to meet you!

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Disclaimer

efficy is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at efficy via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of efficy. No fee will be paid in the event the candidate is hired by efficy as a result of an unsolicited referral or through other means.

Department

Marketing

Role

Local Marketing Campaign Manager

Locations

Brussels

Remote status

Hybrid Remote

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