About Efficy & Tribe

Efficy is a European leader in CRM and customer engagement solutions, helping organizations build better relationships through smart technology.

Within Efficy, the Tribe business unit focuses on SMBs and growing service-based companies looking for an all-in-one CRM platform that connects sales, projects, support, and invoicing. After strong growth in our core markets, we’re now scaling further, both by acquiring more SMB customers and moving upmarket to serve larger organizations.

To make this next growth phase happen, we’re looking for a Growth Marketing Manager who can turn strategy into measurable results.

Your Mission

You will be responsible for defining and executing Tribe’s growth marketing strategy across Europe.
Your goal: to translate Efficy’s company vision and north star metric into a clear marketing roadmap with defined goals, campaigns, and KPIs that drive customer acquisition, activation, and retention.

You’ll lead and structure a cross-country marketing team, manage inbound and outbound channels, and ensure that all activities are data-driven, measurable, and scalable.

Your Responsibilities

1. Strategy & Leadership

• Translate the company’s strategic goals and north star metric into a marketing plan with clear objectives, campaigns, and KPIs.
• Build and execute Tribe’s go-to-market strategy for SMBs while also developing targeted initiatives for larger accounts (upmarket).
• Work cross-functionally with Sales, Product, and Finance to align on pipeline, targets, and growth levers.
• Manage the marketing budget efficiently, focused on CAC, ROI, and payback performance.

2. Channel Ownership & Execution

• Own and optimize the end-to-end marketing funnel, from awareness to activation.
• Lead both inbound marketing (SEO/SEA, paid social, content, nurturing, marketing automation, lead management) and outbound marketing (cold email, LinkedIn campaigns, ABM).
• Develop and implement multi-country digital channel strategies, tailoring campaigns to local contexts while ensuring central coordination and learning transfer.
• Ensure high-quality lead generation and follow-up processes in close collaboration with Sales.

3. Data & Experimentation

• Set up and maintain marketing dashboards to track KPIs, campaign ROI, and pipeline contribution.
• Run data-driven experiments to optimize acquisition, conversion, and retention rates.
• Analyze channel performance, customer behavior, and campaign impact to continuously refine tactics.
• Build a culture of testing, learning, and iterating quickly within the team.

4. Team Leadership

• Structure, coach, and coordinate a distributed marketing team across countries.
• Ensure the right skills and focus are in place (e.g., paid acquisition, content, marketing ops, analytics).
• Foster collaboration, clear priorities, and accountability across markets.
• Engage and align external partners or agencies when relevant.

5. Market Insight & Positioning

• Stay on top of CRM and SaaS market trends, customer expectations, and competitor positioning.
• Use market insights to sharpen Tribe’s messaging and differentiation.
• Act as the bridge between customer feedback, product evolution, and marketing execution.

Your Profile

• 5+ years of experience in B2B SaaS marketing, ideally with a focus on growth, acquisition, and digital strategy.
• Proven experience managing multi-channel digital campaigns (Google Ads, Paid Social Ads, email automation, SEO, etc.).
• Strong understanding of CRM and marketing automation ecosystems.
• Analytical and data-driven mindset with a solid grasp of growth metrics (CAC, LTV, payback, conversion rates).
• Capable of both strategic thinking and hands-on execution.
• Experience coordinating marketing efforts across multiple countries and cultures.
• Excellent communication skills in English; other European languages are a plus.
• A natural team player and coach who thrives in a fast-paced, cross-functional environment.

We offer YOU

• A stable and growing company with an entrepreneurial mindset, where your ideas are valued, and we support you in making them happen
• High flexibility: hybrid work is part of our DNA
• State-of-the-art offices where teamwork is the norm
• International growth opportunities and internal mobility
• A competitive salary package and a referral program
• Engaging events: team lunches, after-work gatherings, sports activities, and trips
• Learning opportunities: languages, technology, product knowledge, sales techniques, and leadership development

Do you have questions about this position? Please contact jobs@efficy.com

Find more jobs at https://jobs.efficy.com

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Efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you—exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

If you're interested in joining us, we encourage you to apply. We can’t wait to meet you!

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Disclaimer

Efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails.

All résumés submitted by search firms to any Efficy employee via email, the internet, or any other method without a valid written search agreement in place for this position will be considered the sole property of Efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral or through other means.

Department

Hub

Locations

Utrecht

Remote status

Hybrid

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