💻 Community & Email Marketing Specialist
📍 This role can be based in : Utrecht (NL), flexible across Europe
💶 Competitive salary
🌍 International team | 🏡 Hybrid working | 🧠 Learning & career growth

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Dare to dream big at efficy

Efficy is a European leader in CRM and customer engagement solutions, helping organizations build better relationships through smart technology.

Within Efficy, the Tribe business unit focuses on SMBs and growing service-based companies looking for an all-in-one CRM platform that connects sales, projects, support, and invoicing. As we continue to scale across Europe, building strong relationships with prospects and customers, across email, social, and community touchpoints, is critical to long-term growth.

To support this next phase, we’re looking for a Community & Email Marketing Specialist who can turn content and messaging into consistent engagement across the full customer lifecycle.

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What’s in it for you?

✔️ Own engagement and community-building channels at a leading European SaaS company
✔️ Work at the intersection of content, lifecycle marketing, and brand building
✔️ Have clear responsibility and visible impact across the customer journey
✔️ Join an international, growing team with flexibility across Europe
✔️ Career growth opportunities and internal mobility
✔️ Modern offices in 11 European locations
✔️ Fun team events & continuous learning
✔️ Competitive salary with bonus system
✔️ Hybrid working policy

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What you’ll be doing

✔️ 1. Email Marketing & Lifecycle Nurturing

• Create, implement, and continuously optimise email nurturing flows across the full funnel: lead nurturing, onboarding and activation, newsletters, upsell and retention campaigns

• Own the structure and logic of email journeys, ensuring the right message reaches the right audience at the right moment

• Track and analyze email performance (open rates, click-through, engagement, conversions) and improve flows based on data and insights

✔️2. Social Media & Community Ownership

• Own Efficy’s social media presence across key platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)

• Define the social media strategy and create content calendars aligned with campaigns, launches, and ongoing themes

• Translate long-form and core content into platform-specific social content, adapted to audience and channel

• Actively engage with the community by responding to comments, questions, and interactions to strengthen brand trust and visibility

• Manage and grow our social media presence across channels, driving engagement and reach.

✔️3. Review Platforms & Brand Advocacy

• Manage and activate review platforms such as G2, Capterra, and similar channels

• Ensure company profiles are up to date, well-positioned, and populated with relevant content and messaging

• Proactively stimulate reviews, respond to feedback, and extract insights from reviews to feed back into marketing and product teams

Your mission is to strengthen engagement, activation, and retention by owning Efficy’s email nurturing, social media presence, and community touchpoints.

You create the plans, build the flows, manage the channels, and track performance. You are both strategic (defining how we use email, social, and review platforms) and hands-on (executing campaigns, publishing content, and engaging with our audience).

You work closely with the content team to ensure Efficy’s messaging is consistently translated into relevant emails, social content, and community interactions.

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Who you are

✔️ Experience in email marketing, social media, or community marketing, ideally in a B2B SaaS or digital environment

✔️Proven ability to build and manage email nurturing flows across different lifecycle stages

✔️Experience owning and managing multiple social media channels, including content planning and execution

✔️Comfortable working both strategically and hands-on, you enjoy creating plans and implementing them yourself

✔️Strong collaboration skills and affinity with content teams, able to translate core messaging into multiple formats

✔️Data-driven mindset with the ability to track performance and continuously improve campaigns

✔️Proactive, structured, and communicative, you take ownership and make things happen

✔️Fluent in English; additional European languages are a plus

✔️Minimum 3 years’ experience in B2B social media marketing, with a proven track record of strategy and measurable results.

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Ready to make an impact?

✨ Ready to succeed and make an impact with us? Apply today – we can’t wait to meet you!

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efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you—exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

If you're interested in joining us, we encourage you to apply. We can’t wait to meet you!

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Disclaimer

efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails.

All résumés submitted by search firms to any efficy employee via email, the internet, or any other method without a valid written search agreement in place for this position will be considered the sole property of efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral or through other means.

Department

Marketing

Locations

Utrecht, Brussels, Paris

Remote status

Hybrid